Storytelling takes on an entirely new meaning for a university with four campuses and 50,000 students. Working in the marketing department in NU's Central Administration Office, I sought out the best campus stories that helped convey the university's impact to its audiences. Writing social media copy required me to think strategically in order to give the reader a glimpse into the article's significance, as well as draw them to click the link using a limited number of characters. This trained me to recognize the most important part of each story at a glance, and summarize it in a way that demonstrates real-world importance to the university's following.